We live in trying times. A pandemic keeps people from enjoying their favorite sports and worse, their jobs in some cases. While millions struggle to find secondary sources of income, online channels are their only bet. An opportunity that online gambling and sports betting sites wish to take advantage of. In a deal unheard of in the sports space, the Detriot Tigers struck a deal with a globally renowned betting operator to improve fan engagement. A multi-year agreement with PointsBet is the first time such a sponsorship deal is being carried out in the MLB.
An Australian bookmaker, PointsBet has found success in the US and is growing at a rapid rate, making it the ideal choice for such a partnership. While they get TV branding and exposure on the team’s official accounts, this also means that we could one day sit inside a stadium and bet on teams as the matches happen. While this was considered impossible, it may turn into reality real soon. In addition, leagues see this as an additional form of revenue-generation and engagement with a die-hard audience of young baseball fans. In such a win-win situation, both parties stand to gain from this partnership.
How This Changes Things For Betting
This has incredible implications for the future of sports betting, and for the sport itself. Apps that let fans bet on their favorite players and teams are a ripe opportunity for advertisers of all kinds. Sending targeted ads during the middle of the match or during breaks could bring in a mind-boggling amount of eyeballs towards a brand or business. Selling this space to agencies could further enhance the revenue earned by baseball as a whole. And in a time where casinos are closing down due to the pandemic, casino owners could look to online apps and modes like Judi online to keep them afloat during these turbulent times. The accessibility and ease of use provided by betting apps could reel in an entirely new audience, one not accustomed to gambling. Further, this also changes the black market perception of gambling, enticing more people into the fold.
While it may be a while before stadiums begin operating at full capacity, this sets the stage for sports betting in a way that hasn’t been done before. The transition will certainly take time, but the rewards are immense, both for the viewers and the sport itself. It is a welcome addition to online sites such as Judi online terpercaya who let players play more traditional forms of casino rounds. Dive into the enticing world of sports betting today!
